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Our Founder

Dafna Shaham, our founder and CEO, has been passionate about natural skincare, and aromas since childhood.

Dafna combines east and west – she holds a master’s degree  in psychology from the Tel Aviv University, and studied herbalism, oriental aromatherapy and product blending.

Dafna summerises it as follows; “First, skincare has to be healthy for you, then it has to have real results on your skin, and third, it has to create an emotional experience that allows you to reconnect to yourself”.

Therefore, our formulas are highly rigorous; high performing with proven results. They are designed to give you a unique experience.

“The 5 minutes we take care of ourselves can be a game changer. Let’s go back to loving our skin with skincare that REALLY takes care of us holistically; healthy, innovative, with rich texture and aromas”.

– Dafna Shaham, Madrid 2020

We make a difference

We offer you a skincare that takes your skin health and your experience into the next level.
We want you to reconnect to your skin and feel comfortable in it.

100% Clean Beauty

• All our products are certified as natural and organic.

• We say no to grey ingredients – and use only ingredients with purpose. All ingredients are certified.

• 100% Vegan

• We are proud of our list of ingredients and share it with you in full transparency.   

HIGHLY EFFECTIVE. PROVEN RESULTS

Each one of our products has remarkable result over your skin and wellbeing.
Our products are scientifically tested.

BEYOND SKIN DEEP

Our products go Beyond Skin Deep. They are a way of living. We use “Soul” ingredients, textures,  and essential oils to promote your wellbeing and to help you love your skin.

Our ingredients

We combine the best in class natural and organic ingredients as well as the most advanced biotechnology:

NATURAL AND ORGANIC

  • Highest grade of natural and organic active ingredients.
  • No GMO.
  • All ingredients are certified.
  • We never use ingredients that have been tested on animals.
  • 100% vegan

BIOTECHNOLOGY

  • We search worldwide for the most advanced, pioneer biotech.
  • 100% natural and certified.
  • Always tested in clinical trials (in vivo) and lab analysis (ex-vivo).
  • No animal derived ingredients and no animal testing.
  • Safe to use (passed irritability tests, skin irritation and cytotoxicity).
  • Always approved by European cosmetics legislation.

MY MOMENT ™

Dafna invites you to her beauty and wellbeing ritual MY MOMENT ™

MY MOMENT ™ is your place to relax, to reconnect to your feelings, and go back to loving your skin.

MY MOMENT ™ is based on the aroma properties of the bio essential oils in our products and on traditional Chinese pulsing points to release tension. 

To make it easier for you, the details of how to apply MY MOMENT ™ ritual are described for each product.

Social Responsibility

Every year, millions of tons of plastic enter the oceans. Part of it is due to the beauty industry. We minimize the usage of plastic in our products (crystal jar) and we support by contributing yearly to Big Blue Ocean Cleaning. We help to keep the oceans clean, protect marine wildlife, provide free educational resources and support the development of innovative technologies so that the usage of plastic will be reduced and diminished.

12 International awards & recognitions

Revival Mask

“One of the most exciting products we tested - top marks for innovation… clever, different that delivers a potent anti-pollution punch for city-stressed skin ”

BEAUTY SHORTLIST 2019

Moisture Plus

““We loved the velvety feel this moisturizer gave our skin. It has to be experienced to be believed” ”

NATURAL HEALTH MAGAZINE 2017

Moisture Light

“One of the lightest, loveliest moisturisers to wear this summer, too...gorgeous. ”

BEAUTY SHORTLIST 2017

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