About us - Dafna’s Personal Skincare

Our Founder

Dafna Shaham, our founder and CEO, has been passionate about natural skincare, and aromas since childhood.

Dafna combines east and west – she holds a master’s degree in psychology from the Tel Aviv University, and studied herbalism, oriental aromatherapy and product blending.

Dafna summerises it as follows; “First, skincare has to be healthy for you, then it has to have real results on your skin, and third, it has to create an emotional experience that allows you to reconnect to yourself”.

Therefore, our formulas are highly rigorous; high performing with proven results. They are designed to give you a unique experience.

“The 5 minutes we take care of ourselves can be a game changer. Let’s go back to loving our skin with skincare that REALLY takes care of us holistically; healthy, innovative, with rich texture and aromas”.

– Dafna Shaham, Madrid 2020

We make a difference

We offer you a skincare that takes your skin health and your experience into the next level.
We want you to reconnect to your skin and feel comfortable in it.

100% Clean Beauty

• All our products are certified as natural and organic.

• We say no to grey ingredients – and use only ingredients with purpose. All ingredients are certified.

• 100% Vegan- certified by PETA

• We are proud of our list of ingredients and share it with you in full transparency.

HIGHLY EFFECTIVE. PROVEN RESULTS

Each one of our products has remarkable result over your skin and wellbeing.
Our products are scientifically tested.

BEYOND SKIN DEEP

Our products go Beyond Skin Deep. They are a way of living. We use “Soul” ingredients, textures, and essential oils to promote your wellbeing and to help you love your skin.

Our ingredients

We combine the best in class natural and organic ingredients as well as the most advanced biotechnology:

NATURAL, ORGANIC, VEGAN & BIOTECH

Highest grade of natural and organic active ingredients.
No GMO.
All ingredients are certified.
We never use ingredients that have been tested or derived from animals.
Pioneer biotechnology with results! 100% vegan and safe to use (passed irritability tests, skin irritation and cytotoxicity).

SOUL PRODUCTS & INGREDIENTS

We are not just skincare. We believe in giving you an EXPERIENCE. So each product and each ingredients has its soul.

We come from the ayurvedic philosophy- We believe in a balance. Emotional and physical.
All aromas are 100% essential oils. - Physical and emotional effect.
Unique textures, very sensorial experince.

MY MOMENT ™

Dafna invites you to her beauty and wellbeing ritual MY MOMENT ™

MY MOMENT ™ is your place to relax, to reconnect to your feelings, and go back to loving your skin.

MY MOMENT ™ is based on the aroma properties of the bio essential oils in our products and on traditional Chinese pulsing points to release tension.

To make it easier for you, the details of how to apply MY MOMENT ™ ritual are described for each product.

BRAND YOU CAN TRUST

We created a brand you can trust. We take care not only of YOU but of our environment as well.
When you use our products you also contribute to our environment.

* All our products are certified as natural with organic portional by leading european certification- BioCert
* We are PETA certified as 100% vegan and anti cruelty.
* We donate yearly for the ocean cleanup from plastics.
* Our jars and boxes can be recycled and are made from Crystal. We avoid normal plastic.

Each time we add more elements to how we take care of you and of our planet! Stay tuned to our updates!

12 International awards & recognitions

Revival Mask

“One of the most exciting products we tested - top marks for innovation… clever, different that delivers a potent anti-pollution punch for city-stressed skin ”

BEAUTY SHORTLIST 2019