Dafna Shaham, our founder and CEO, has been passionate about natural skincare, and aromas since childhood.
Dafna combines east and west – she holds a master’s degree in psychology from the Tel Aviv University, and studied herbalism, oriental aromatherapy and product blending.
Dafna summerises it as follows; “First, skincare has to be healthy for you, then it has to have real results on your skin, and third, it has to create an emotional experience that allows you to reconnect to yourself”.
Therefore, our formulas are highly rigorous; high performing with proven results. They are designed to give you a unique experience.
“The 5 minutes we take care of ourselves can be a game changer. Let’s go back to loving our skin with skincare that REALLY takes care of us holistically; healthy, innovative, with rich texture and aromas”.
– Dafna Shaham, Madrid 2020